Contextual advertising – present yourself TODAY
Internet is unlimited opportunities for business development.
Do you already have your own website or a landing page? Excellent. But having your own Internet resource is not a guarantee of success. Internet users, i.e. your potential customers, have to find out about the existence of your page.
The objective of an advertising campaign is to attract and interest customers, so they would see the advertisement, go to the website or landing page that leads to the desired “conversion.”
The ideal advertising campaign
Imagine there is a type of advertising that …
This refers to a contextual advertising.
Contextual advertising (Google Adwords) –
is text or image advertisements that appear on the pages of search engines in response to a user request.
Advantages of contextual advertising
Let us consider the advantages of the contextual advertising over other forms of advertising?
«Web Lane» professionals recommend!
Contextual advertising is for a reason considered to be one of the most effective ways to attract the website target audience – potential buyers and customers. It does not require large financial investments at the beginning. And it gives tangible results almost immediately after the launch.
But! To make the contextual advertising outcome-oriented, you need a well-considered and an accurate set up. The slightest mistake in settings of the contextual campaign can lead to loss of the advertising budget and a great disappointment.
Over a few years of working with the contextual advertising the company «Web Lane» experts identified key success factors. They are:
What objectives do our experts set in contextual advertising?
How do we create an advertising campaign?
Создание и ведение рекламной кампании в сервисах Яндекс.Директ и Google Adwords состоит из нескольких последовательных этапов.
PHASE 1. Setting up and launching
The execution time of the first phase is from 4 days to 2 weeks.
PHASE 2. Analysis
The execution time of the second phase is within a month.
Creation and optimization of the landing page
One of common mistakes is to make all the advertisements lead to the home page. What do the visitors see? They see a huge catalog of products / services, or large amount of the text, which has no direct relation to their request. This results in a massive refusals and low conversion.
If you have a landing page, we will perform analysis, make recommendations to improve the relevance, and optimize it for the advertisement campaign.
If you don’t have a landing page, we can create it “from scratch”, including the development of design and structure optimization for an ad campaign, connection services and conversion tracking attendance.