A few years ago, almost every website had pages and pages of indigestible text stuffed with key phrases. What was it achieving? A method to promote a website, intended solely for web crawlers, or was it a disrespect for the visitors, who honestly tried to read the writing?
Today, the approach to content marketing has changed beyond recognition. The text is not only the main tool to promote the website in search engines, but also the easiest way to…
What is content marketing?
Content marketing is a systematic and targeted filling of a website with texts, photos, videos, that focused on visitors and optimized for specific low competitive search queries.
Content marketing pursues two goals:
The main tools of content marketing are:
The formula of a successful content marketing is as follows:
SEO +copywriting + SMM + e-mail sending
Content marketing from «Web Lane»
You may think that the work of content marketing manager is simply a publication of texts (written on their own or borrowed on foreign websites). That is not the case. Content marketing is a broad range of actions:
What results does the content marketing produce?
Ways of cooperation and prices
The content marketing service may be given one-time (filling website with optimized content), or long-term (blogging, administration of public pages or groups in social networks, configuring and maintaining e-mail sending).
The prices on content marketing service are determined according to the amount of work.