Optimization – many people are facing this concept but not all of them can interpret it correctly.
Website optimization, or SEO – is the number of measures needed to improve a site visibility in search engines and to increase a site citation from other online participants. Our company always carries out optimization. The optimization can be on-site and off-site one. Let us consider in more details the mentioned two types of optimization. The purpose of off-site optimization is to strengthen the credibility of your site for the search engines as compared to other sites. This can be achieved mainly by getting backlinks from other participants in the Internet. Our company has rich experience in getting links from trusted and popular online sources. The fact that the links that lead to your site, may be of different types. There are so-called SEO links that are placed on the sites of low quality and are “hidden from view” of search engine. The second type of links – natural ones. These are the links that the user has placed by itself, because he liked your site. This link is the hardest. It is not worth expecting the moment when a sufficient number of links will be put at your site by users. It may happen not so soon or never. For more effective promotion of your site you should combine both approaches to obtaining references.
In order to increase the site’s reference weight adequately and put keywords in the TOP 10, 5 and 3 of search results, you need a lot of time, patience and experience. Our company is ready to offer you an effective off-site optimization that will result in guaranteed entry of your site into the first page of search results. Apparently, any optimized site can’t effectively proceed without on-site optimization.
Let’s consider the main components of on-site optimization:
- Sufficient number of textual materials on this site. Texts should be unique.
- A clear structure and page titles.
- Availability of unique graphic material on the site and prescript tag Alt to them.
We cited the example of only three points; in fact, they can count more than 20. In the last year, the search engines have introduced new factors that can be attributed to on-site optimization – behavioral factors. These include the level of site traffic, % of rejection, the number of pages viewed, the time spent on the site and more … For more effective promotion of your site, we offer a comprehensive website optimization, which will include the amendment of not only standard technical aspects, but also the improvement of behavioral factors. We are pleased to provide you with detailed advice on optimizing your web site and improving behavioral factors!